Why Buy Stocks on Margin?

Buying on margin means that you are buying yourHowever, there are risks to buying stock on
stocks with borrowed money.margin. The price of your stock could always go
If you are buying stocks outright, you pay $5,000down. By law, the brokerage will not be allowed
for 100 shares of a stock that costs $50 a share.to let the value of the collateral (the price of your
They are yours. You've paid for them free andstock) go down below a certain percentage of
clear.the loan value. If the stock drops below that set
But when you buy on margin, you are borrowingamount, the brokerage will issue a margin call on
the money to purchase the stock. For example,your stock.
you don't have $5,000 for those 100 shares. AThe margin call means that you will have to pay
brokerage firm could lend you up to 50% of thatthe brokerage the amount of money necessary
in order to purchase the stock. All you need isto bring the brokerage firms risk down to the
$2,500 to buy the 100 shares of stock.allowed level. If you don't have the money, your
Most brokerage firms set a minimum amount ofstock will be sold to pay off the loan. If there is
equity at $2,000. This means that you have toany money left, you will be sent it. In most cases,
put in at least $2,000 for the purchase of stocks.there is little of your original investment remaining
In return for the loan, you pay interest. Theafter the stock is sold.
brokerage is making money on your loan. TheyBuying on margin could mean a huge return. But
will also hold your stock as the collateral againstthere is the risk that you could lose your original
the loan. If you default, they will take the stock.investment. As with any stock purchase there
They have very little risk in the deal.are risks, but when you are using borrowed
One way to think of buying on margin is that it ismoney, the risk is increased.
often comparable to buying a home with aBuying on margin is usually not a good idea for
mortgage. You are taking out the loan in thethe beginner or normal, every day investor. It is
hopes that the value will go up and you will makesomething that sophisticated investors even have
money. You are in control of twice the amount ofissues with. The risk can be high. Make sure that
shares. All you have to see is the additional profityou understand all of the possible scenarios that
exceed the interest you have paid the brokerage.could happen, good and bad.