| Why is it that some people only buy one or two | | | | worse emotional low. The depression can be |
| stocks? Others may have 15 stocks but have 50 | | | | almost unbelievable. There's also the issue of |
| percent of their investment assets in just one of | | | | owning more than one type of investment. There |
| those 15 stocks. In Wall Street we refer to this | | | | are equity investments, which are stocks. There |
| type of behavior as concentration. Some firms call | | | | are real estate investments, and bond |
| it over-concentration. When this happens in a | | | | investments. There are also venture capital |
| brokerage firm it is always considered dangerous. | | | | investments, precious metals, and others such as |
| It is so dangerous, in fact, that if the brokerage | | | | oil and gas. To a large extent, you achieve |
| firm is using a concentrated stock position as | | | | diversity in your investment strategies by owning |
| capital, then the market value of the security in | | | | different types of investments, as well as |
| question is given a haircut. This means that the full | | | | investing in different sectors. Let's go into a few |
| market value of the security is chopped by some | | | | real life examples. We at believe we have already |
| fixed percentage in any capital computation. In | | | | made the equivalent of a lifetime of investing |
| other words, if you are over-concentrated, you | | | | mistakes, so learn from a few of ours.Arrow |
| don't get full value. Some of you may have | | | | Electronics It was Christmas week in the early |
| margin accounts. As you know, advocates cash | | | | 1980's. One of us was sitting at Bear Stearns as |
| ownership of stocks. If you own stocks on | | | | a limited partner at the time. We were doing very |
| margin, it is our opinion that you will get sold out | | | | well as stockbrokers. It was the period of full |
| on margin. Normally in a margin account you put | | | | commissions (no discounting), and clients were |
| up 50 percent of the value of the stock you | | | | doing 10,000 share trades in $50 dollar stocks. |
| acquire in cash. If equity falls below 35 percent, | | | | Taking home an income of $500,000 to |
| you get a margin call. Now, brokerage firms love | | | | $1,000,000 in a year was no big deal at the time. |
| it when clients have 15 or 20 different stocks in a | | | | We were loaded up on Arrow Electronics, a NYSE |
| margin account. If there are some bonds in that | | | | company in the semi-conductor sector. Business |
| account, guess what, they love it even more. | | | | was fantastic, the future was bright, and things |
| Why? Because brokerage firms know that stocks | | | | could not have been better. Since we were |
| represent risky investments. Something can | | | | involved on the banking side as well, we had an |
| always go wrong in any one situation. Maybe | | | | open line of communication to the company. We |
| something can go wrong in any two situations. It's | | | | knew we had a good thing going. The telephone |
| tough to see something go wrong in 15 situations. | | | | rang on one of those beautiful days prior to |
| That is the essence of diversification. SPREAD | | | | Christmas when New York City is the place to |
| THE RISK AROUND. It makes a lot of sense. | | | | be, Rockefeller Center all lit up with a 50 foot |
| Some investors own 50 to 100 stocks. This is | | | | Christmas tree and all. "Hello." A harried response, |
| because they think they need that many to | | | | "There's been a fire at the Tarrytown Hilton |
| achieve the investment goals that they set out | | | | Executive Center, a lot of people are dead." |
| for themselves. In business school at a master's | | | | "Okay, that's terrible, how does it affect me and |
| degree level they teach you that to achieve true | | | | by the way, what's for lunch today?" "Buddy, you |
| diversification you need to own something | | | | don't understand," the dead pan voice says. "What |
| approaching 14 equity positions. It has been the | | | | don't I understand?" "The entire executive |
| experience of that 6 to 10 different equity | | | | leadership of Arrow Electronics was in that fire." |
| positions is sufficient to achieve diversification. The | | | | All of them, every one of them had been killed |
| one thing we know for sure is that it's not one | | | | by this monstrous tragedy. It was the worst |
| stock or two stocks. Own one or two and you | | | | Christmas imaginable for the wonderful families of |
| get killed.Putting all your eggs in one basket We | | | | this dedicated group of execs. The families never |
| advise all investors to own several stocks and to | | | | recovered, the company never recovered in |
| own more than one sector. Own more than one | | | | terms of the people that were left, and the stock |
| type of investment (that means equities, bonds, | | | | took years to recover. It plummeted from $32 |
| real estate, cash, you get the picture) or you will | | | | per share to $4 per share in a matter of days. |
| have problems. Sectors refer to stocks with | | | | The recovery was slow and hard, it was agony all |
| broad themes. Examples are: * Energy * | | | | the way back on this particular stock. Arrow |
| Semi-conductors * Housing * Auto * Consumer * | | | | Electronics is an example of putting all your eggs |
| Airlines * Personal Computers * Technology in | | | | in one basket. It is an example of owning just one |
| general If you own 10 stocks, but they fall into | | | | stock. SAB does not care how much you know |
| only 2 sectors then you really have not achieved | | | | about a company, things can go wrong and do go |
| diversity in your portfolio. You see, when they | | | | wrong. You simply cannot own just one company |
| come to get Ford Motor, usually General Motors is | | | | because the risk on the downside is too great. |
| not that far behind. By the way, it's great on the | | | | YOU MUST DIVERSIFY IN ORDER TO SPREAD |
| upside to own everything in one sector when that | | | | THE RISK.Copyright 2006 Richard StoyeckRichard |
| sector is going your way. There's probably not a | | | | Stoyeck is the publisher of Subscribers get award |
| greater high in the world than when everything | | | | winning stock ideas from one of Americas |
| you own is going up. On the flip side, when you | | | | premiere money managers. Extraodinary track |
| are overly concentrated in a sector that's heading | | | | record has generated returns of 36% per year |
| down, lower and lower every day, there is no | | | | for 6 years. |