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Article #66: How Come Buyers Pay More And Sellers Get Less Or How To Avoid Realtors' Dirty Tricks

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Like in many professions and occupations will say that there has been "lots of
there are honest and ethical people and activity" and, if no one has bought, the
there are some who aren't. Since the price must be lowered. But agents do not
commissions of the Real Estate Agent are say that the people who looked were not
being paid by the seller of the house a qualified buyers.
buyer cannot relay on his objectivity or -Betrayal of Confidence, Many agents are
impartial conduct, exactly as since quick to betray the confidence of home
without a buyer there is no deal, the sellers. If the home seller is ill or
seller can expect the agent to exert going through a divorce or has financial
pressure to lower the selling price. problems, this highly sensitive
In short, the agents' main interest is to information is often given to buyers. One
make sure that there would be a sale, so real estate trainer openly boasts that he
he would be able to get his commission, "loves divorces" and encourages agents to
therefore he would do anything in his exploit this emotional trauma. The
power to make the buyer pay more than he personal details of home sellers should
wanted and on the other hand (the good never be revealed. Home owners are
hand :-), push the seller to settle for advised here to keep their personal
less than he hoped to be paid for his problems to themselves or in other words
property. "take the fifth amendment".
In general it make sense to bring both How Real Estate Agents Manipulate Buyers
sides to agree on realistic price that - Untruths, They deliberately telling
can cut a deal, what we would concentrate lies about the likely selling price of a
here though, is the unethical dirty property causes enormous emotional stress
tricks and manipulations some of the Real to homebuyers. Buyers are often given
Estate Agents are using in order to false hope about the price a home may
achieve it. sell for. They get their hearts set on
Misconduct of Agents to Seller homes which they have little or no chance
The sellers are the biggest losers from of affording. Buyers are often used as
the real estate agents tricks. pawns to persuade owners to reduce
- Home owners are often duped into paying prices.
money to agents before their homes are - Apathy, The treatment given to many
sold. If their home does not sell, or it homebuyers is often flippant. Many buyers
sells for less than the consumer was led are stunned at the almost complete lack
to believe, this money, which often of interest shown by real estate agents
amounts to thousands of dollars, is lost. when they make an enquiry.
- The main purpose of advertising is NOT - Showing Setup Properties, The agent
to sell homes, but to raise the profile begins the tour by showing to the
of agents, this is at the direct expense potential buyer few run-down houses, in
of home sellers. contrast to these first impressions even
- The payment of kickbacks from the medium quality homes he shows him
newspapers to agents can be as high as later on looks pretty nice. This trick is
forty percent. This rebate or credit is based on a well known psychological
rarely passed on to the home seller. It principle of "Relative Perceptual
is kept by the agent. Contrast".
- Home Owners lose millions through - Reveal Information, By law the seller's
having their homes undersold at auctions. real estate agent has a fiduciary
Home sellers are being convinced by a responsibility to the seller, and they
rational that the price goes up at WILL tell the seller everything you say,
auctions. so pretend you are under police
But the reason the price goes up at interrogation. The first thing the agent
auction is because it starts at a very will do is asking you how high you are
low price. The truth is that auctions get willing to go on the house. Don't fall
lower prices more often than they get for this trick. Just give them the price
higher prices. you want to pay for the house minus 6% -
Among agents, an auction is considered 7% and if they ask how high you are
the fastest and best conditioning method. willing to go, tell them that's it.
- False and misleading offers, Many - Needless expenses, when buyers are told
agents submit offers to sellers which are that a home is within their price range,
lower than the offer actually made by the they often spend hundreds of dollars to
buyers. This is done to make the genuine obtain legal searches and building
offer look good when it is revealed inspections. Later, when they discover
later. It is a common deceit. At other that the home was never within their
times, home sellers are given totally price range, they become emotionally
fictitious offers in order to convince upset and are often furious at having
them to lower prices. wasted money needlessly.
- Home sellers lose a lot of money when - Auctions, Buyers are often lured to
agents use 'bait' prices to attract auctions in the same way that sellers are
buyers. Agents indicate to homebuyers lured by deliberate misrepresentation of
that homes may sell for a low price when the price Buyers are told that the price
they know very well that the home sellers will be low. Sellers are told that the
would never want such prices. Agents say price will be high. Great pressure is
this is designed to attract buyers who then applied to both sides at the
can then be talked up in price. This ploy auction. The sellers are pressured to
backfires on home sellers because it reduce their price and buyers are
attracts many buyers who can only afford pressured to pay more than they can
the low price. The agents then say to the afford.
sellers that "this is the most the buyers - Buyers are often led to believe they
will pay." The truth is that the wrong have bought a home, only to be told later
buyers have been attracted. that someone else has paid a higher price
- Open Inspections, Almost anyone can for it.
walk through a family home without - Investment Advice, The statements made
identification. This reckless disregard to buyers about the investment potential
for the personal safety of home-owners is of real estate are often misleading. Some
a serious ethical concern. Also, the more agents tell blatant untruths about the
'lookers' who can be attracted to an open potential of real estate. For many
inspection the easier it is to persuade agents, it is always the "right time to
the owner to reduce the price. Agents buy".






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