| More than just a music player which also doubles | | | | single touch of a payment button on your iPhone. |
| up as a cell phone, the Apple iPhone is fully loaded | | | | The Apple iPhone technology architecture means |
| to support Third Party Web 2.0 applications. Web | | | | that developers can create innovative applications |
| 2.0 applications provide greater interactivty and | | | | for the device. Can you picture youself controlling |
| importantly for product owners and merchants, | | | | the functions of your home with your trusty |
| the ability to conduct secure data access and | | | | iPhone? Imagine being able to turn your sprinklers |
| transactions, similar to those used for purchases | | | | and your sprinklers on and off, setting the |
| from sites like Amazon.com, stock purchases and | | | | washing machine to start up, with just an |
| bank funds transfers. This opens up an arena of | | | | instruction sent to your home automation |
| possibilities for the iPhone to take center stage in | | | | network. If you’re away on vacation, your |
| a digital economy. | | | | iPhone provides real-time video access to your |
| Imagine this, you use the iPhone’s built-in 2 | | | | home’s security system, giving you the ability |
| megapixel camera to take photos at a | | | | to ensure that your home is safe and sound, |
| friend’s birthday party, you upload it to a | | | | even while you might be a continent away. |
| web-based photo sharing website like Flickr and | | | | The first of the supported Web 2.0 application can |
| you send a text or email broadcast to your | | | | be found accessed using the iPhone. Google Maps |
| friends. They then visit your site and live | | | | provides the ability not just to search maps, it |
| interactive comments, similar to services found on | | | | also gives you the ability to find businesses and |
| Twitter. As an additional option, you could include | | | | get directions to locations. While the iPhone will |
| links to real-time print-on-demand photography | | | | initially be available only in the United States in the |
| services, and your friends can request for photos | | | | middle of 2007, it will also be available in Europe |
| to be printed and sent to them overnight. But the | | | | by the end of 2007 and in Asia the following year. |
| real breakthrough will come when you’re able | | | | The Apple iPhone marks Apple’s first entry |
| to pay for purchases with your iPhone. | | | | into the cellphone market and judging by the |
| Imagine travelling without your wallet or purse, | | | | responses seen so far, it certainly looks set to |
| making payment at a parking meter, buying | | | | make a big splash. |
| cinema tickets, paying for a meal with just a | | | | |