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Sony: Will PS3 Save this Company?

With the recent announcement that Sony sheet. Along with negative operating
(SNE) will delay its PS3 launch in margins and poor profit growth, I would
Europe, a similar reaction should be be wary for both long and short term
based in your mind of whether to buy or investors wanting to get into this stock.
sell your shares of this company. With In terms of technical analysis, Sony is
such a shaky corporation in terms of as volatile as it gets. It's true there
announcing favorable information, the are bursts of growths and sparks over the
confidence in buying shares of Sony has past few years, but the overall trend has
dropped as shown by its stock the past been downward after its terribly
few months. With the added problems of overbought status during the early parts
having the major laptop producers having of the millennium. From 140 to 40 points
to recall the specific Sony brand is a large margin, even for the
batteries, such a situation does not pose technology sector, but is equally
well for this corporation and its represented by its poor fundamentals.
shareholders. With the added problems of a delay in its
Speaking in terms of fundamentals, Sony PS3 launch and the batteries having to be
has done terrible the past few years. recalled, don't look for consumer or
Supposedly to be represented as a strong institutional confidence to increase in
player in the technology sector, margins relation to buying more shares.
have proven to provide counterarguments. Some investors may argue that it is
Having negative margins the past three possible that Sony is in trouble
years does not ease any shareholder's currently but, in the future when the PS3
concerns. While some investors may argue launches and the battery problem is
that many companies still post negative fixed, Sony should be a very low price
margins and receive a favorable capital and ready for a rally. While there might
gain, with the added problem of having be truth in such a sentiment, think about
these negative fundamentals during a time when the PS2 launched about six years
when technology is supposed to sell more ago. Sony was at its peak then and Sony
rapidly from one year to the next, such shares have only gone down from that
numbers are embarrassing for a company of point regardless of the fact that Sony
Sony's nature. While some analysts have won the console war against Nintendo and
noticed such a trend and reduced their Microsoft. With the PS3 launching during
EPS estimates, Sony does seem to surprise a time when a recession is inevitable and
investors and beat most of them but with consumers should spend left, don't look
the negative effect of not showing such for Sony to provide any capital gains in
resiliency in its cash flows or balance the near future.




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