| One of the greatest causes for failure in any | | | | that had made them get in touch with me in |
| marketing campaign, is the lack of patience | | | | the first place. Was this not proof enough to |
| so many entrepreneurs display. | | | | them that it worked? |
| | | | |
| In a way it is not really surprising that | | | | Can you buy a certain stock then sell it |
| most of us are not patient. The net is full | | | | again the following week simply because it |
| of instant-fix solutions being advertised all | | | | lost value by a few cents? Can you invest in |
| over the place. Some are very workable but | | | | building a house and then abandon it in the |
| most of them are simply hype designed to get | | | | middle because it is not coming up as quickly |
| money out of impatient people's pockets. | | | | as you would like it to? You would be crazy |
| | | | to do either of these two things and yet some |
| It is also true that any online marketing | | | | online entrepreneurs will not think twice |
| campaign is supposed to take hold and work | | | | about dumping some marketing campaign just |
| almost immediately because of the instant | | | | because it doesn't work the way instant |
| nature of the net. | | | | coffee does. |
| | | | |
| However if you intend to use free articles | | | | When I started my first online articles |
| online to promote your business, then let me | | | | campaign for myself, I would often go for |
| tell you up front that it will not work | | | | weeks without receiving any enquiry. Other |
| instantly. | | | | times traffic to my auto responder and blog |
| | | | would slow down to a trickle. Then after a |
| It will take time for your articles to take | | | | couple of weeks it would rise again to some |
| hold and gain the viral effect of getting | | | | high figures only for the surge to be short |
| re-posted all over the net, which is the real | | | | lived. |
| power of this promotional method. | | | | |
| | | | But I stuck to my program and it never |
| I recently had a client who was very | | | | crossed my mind even one day that I should |
| interested in doing an articles promotion | | | | abandon my investment. |
| campaign immediately for their web site. They | | | | |
| were keen on using my services but started | | | | Today I consistently receive very high |
| off by writing their own articles and posting | | | | numbers in traffic. |
| them on as many sites as they possibly could. | | | | |
| After only a week or two, they had completely | | | | So how long should one have to wait for an |
| lost hope and interest in the articles ever | | | | articles campaign online to take effect? I |
| generating enough traffic and sales for them. | | | | would say you would need to consistently post |
| | | | 10 new articles every month for about 5 |
| Naturally I made an effort to present the | | | | months before you can see high, consistent |
| facts to this client, but he had made up his | | | | and regular flow of traffic to your site. |
| mind. He was convinced after such a short | | | | |
| time that articles would not work for him. I | | | | Whatever you do before you invest in an |
| felt great pity for them. They had even | | | | articles campaign, remember that you will |
| forgotten so quickly, that it was an article | | | | require lots of patience. |