| One of the greatest causes for failure in any | | | | an article that had made them get in touch with |
| marketing campaign, is the lack of patience so | | | | me in the first place. Was this not proof enough |
| many entrepreneurs display. | | | | to them that it worked? |
| In a way it is not really surprising that most of us | | | | Can you buy a certain stock then sell it again the |
| are not patient. The net is full of instant-fix | | | | following week simply because it lost value by a |
| solutions being advertised all over the place. Some | | | | few cents? Can you invest in building a house and |
| are very workable but most of them are simply | | | | then abandon it in the middle because it is not |
| hype designed to get money out of impatient | | | | coming up as quickly as you would like it to? You |
| people's pockets. | | | | would be crazy to do either of these two things |
| It is also true that any online marketing campaign | | | | and yet some online entrepreneurs will not think |
| is supposed to take hold and work almost | | | | twice about dumping some marketing campaign |
| immediately because of the instant nature of the | | | | just because it doesn't work the way instant |
| net. | | | | coffee does. |
| However if you intend to use free articles online | | | | When I started my first online articles campaign |
| to promote your business, then let me tell you up | | | | for myself, I would often go for weeks without |
| front that it will not work instantly. | | | | receiving any enquiry. Other times traffic to my |
| It will take time for your articles to take hold and | | | | auto responder and blog would slow down to a |
| gain the viral effect of getting re-posted all over | | | | trickle. Then after a couple of weeks it would rise |
| the net, which is the real power of this | | | | again to some high figures only for the surge to |
| promotional method. | | | | be short lived. |
| I recently had a client who was very interested in | | | | But I stuck to my program and it never crossed |
| doing an articles promotion campaign immediately | | | | my mind even one day that I should abandon my |
| for their web site. They were keen on using my | | | | investment. |
| services but started off by writing their own | | | | Today I consistently receive very high numbers in |
| articles and posting them on as many sites as | | | | traffic. |
| they possibly could. After only a week or two, | | | | So how long should one have to wait for an |
| they had completely lost hope and interest in the | | | | articles campaign online to take effect? I would |
| articles ever generating enough traffic and sales | | | | say you would need to consistently post 10 new |
| for them. | | | | articles every month for about 5 months before |
| Naturally I made an effort to present the facts to | | | | you can see high, consistent and regular flow of |
| this client, but he had made up his mind. He was | | | | traffic to your site. |
| convinced after such a short time that articles | | | | Whatever you do before you invest in an articles |
| would not work for him. I felt great pity for them. | | | | campaign, remember that you will require lots of |
| They had even forgotten so quickly, that it was | | | | patience. |