| One of the greatest causes for failure | | | | them. They had even forgotten so |
| in any marketing campaign, is the lack | | | | quickly, that it was an article that had |
| of patience so many entrepreneurs | | | | made them get in touch with me in the |
| display. | | | | first place. Was this not proof enough |
| In a way it is not really surprising | | | | to them that it worked? |
| that most of us are not patient. The net | | | | Can you buy a certain stock then sell it |
| is full of instant-fix solutions being | | | | again the following week simply because |
| advertised all over the place. Some are | | | | it lost value by a few cents? Can you |
| very workable but most of them are | | | | invest in building a house and then |
| simply hype designed to get money out of | | | | abandon it in the middle because it is |
| impatient people's pockets. | | | | not coming up as quickly as you would |
| It is also true that any online | | | | like it to? You would be crazy to do |
| marketing campaign is supposed to take | | | | either of these two things and yet some |
| hold and work almost immediately because | | | | online entrepreneurs will not think |
| of the instant nature of the net. | | | | twice about dumping some marketing |
| However if you intend to use free | | | | campaign just because it doesn't work |
| articles online to promote your | | | | the way instant coffee does. |
| business, then let me tell you up front | | | | When I started my first online articles |
| that it will not work instantly. | | | | campaign for myself, I would often go |
| It will take time for your articles to | | | | for weeks without receiving any enquiry. |
| take hold and gain the viral effect of | | | | Other times traffic to my auto responder |
| getting re-posted all over the net, | | | | and blog would slow down to a trickle. |
| which is the real power of this | | | | Then after a couple of weeks it would |
| promotional method. | | | | rise again to some high figures only for |
| I recently had a client who was very | | | | the surge to be short lived. |
| interested in doing an articles | | | | But I stuck to my program and it never |
| promotion campaign immediately for their | | | | crossed my mind even one day that I |
| web site. They were keen on using my | | | | should abandon my investment. |
| services but started off by writing | | | | Today I consistently receive very high |
| their own articles and posting them on | | | | numbers in traffic. |
| as many sites as they possibly could. | | | | So how long should one have to wait for |
| After only a week or two, they had | | | | an articles campaign online to take |
| completely lost hope and interest in the | | | | effect? I would say you would need to |
| articles ever generating enough traffic | | | | consistently post 10 new articles every |
| and sales for them. | | | | month for about 5 months before you can |
| Naturally I made an effort to present | | | | see high, consistent and regular flow of |
| the facts to this client, but he had | | | | traffic to your site. |
| made up his mind. He was convinced after | | | | Whatever you do before you invest in an |
| such a short time that articles would | | | | articles campaign, remember that you |
| not work for him. I felt great pity for | | | | will require lots of patience. |